Ron Burgundy reviews the shit out of the Durango glovebox

"DCCARGEEK" (dccargeek)
10/05/2013 at 19:58 • Filed to: Ad Watch, Dodge Durango

These new spots from Dodge featuring the 2014 Durango and Ron Burgundy are fantastic.

The latest iteration of Dodge's SUV is a great vehicle; looks good, handles well for its size, hauls 7 people, tows things and can be had with a strong yet fuel-friendly V6. But even with an impressive resume, the Durango just doesn't sell in high volumes.

This is partly because the previous generation of Durango was, well, a joke. It looked like it was carved from a block of cheese by the same person who thought the Dodge Nitro was a good idea and the interior was more laughable than the exterior.

Frankly it wasn't competitive or desirable, both of which were a result of a lack of product investment from Chrysler's previous owners.

While the new Durango is a much better product, like not-related-to-the-last-one better , the SUV lives in the shadow of Chrysler's real cash cow sport utility, the Jeep Grand Cherokee, a pretty damn good SUV too.

Hopefully this ad will help stir up a bit of awareness for Durango and drive foot traffic into local Dodge stores.

Here are a few more funny spots:

DISCUSSION (100)

bimmerismyname > DCCARGEEK
10/05/2013 at 20:17

So looking forward to the new movie

Taylor Hedgie > DCCARGEEK
10/05/2013 at 20:29

Nailed it.

Satish Kondapavulur > DCCARGEEK
10/05/2013 at 20:35

Honestly, Chrysler advertising has been on a roll since the bailout.

DCCARGEEK > Satish Kondapavulur
10/05/2013 at 20:41

Agree. BUT it takes a long time to convince people they're a new company.

Takuro Spirit > Satish Kondapavulur
10/05/2013 at 20:42

Can't believe they have the balls to charge $2,000 for a navigation radio for my '14 Ram Cargo Van. $2,000.

Guess my delivery driver finna get his ass LOST.

Satish Kondapavulur > Takuro Spirit
10/05/2013 at 20:44

That's how they make their money back I guess. Why didn't you get an aftermarket unit? Those are just as good, if not better.

Tom McParland > DCCARGEEK
10/05/2013 at 20:49

Funny stuff....hey Juan how is the SRT Cherokee treating you? I'm surprised they haven't made an SRT Durango...the parts are already there, and the styling already screams high-performance SUV...seems like a no-brainer.

DCCARGEEK > Tom McParland
10/05/2013 at 20:53

Jeep is good. Not sure why they haven't rolled that dice, R/T w/ the Hemi is a good alternative.

Tom McParland > DCCARGEEK
10/05/2013 at 20:59

Agree about the R/T I tried to convince a client to get an R/T Durango...he ended up with a Sorento. Oh well...at least he got a good deal.

MFEJAL grey because who knows... > Takuro Spirit
10/05/2013 at 21:18

Buy a Garmin, and get an usb cable to load all your customers addresses. Never again lost. No excuses. And best part? you can download a daily or weekly log to know where he was.

Arch Duke Maxyenko, Shit Talk Extraordinaire > DCCARGEEK
10/05/2013 at 21:19

No hat tip?

DCCARGEEK > Arch Duke Maxyenko, Shit Talk Extraordinaire
10/05/2013 at 21:19

Hat tip? I saw the ad on TV.

ranwhenparked > DCCARGEEK
10/05/2013 at 21:22

Ron Burgundy looks amazing for a 74 year old.

Arch Duke Maxyenko, Shit Talk Extraordinaire > DCCARGEEK
10/05/2013 at 21:24

I posted them all earlier today:
http://oppositelock.jalopnik.com/ron-burgundy-w…

DCCARGEEK > Arch Duke Maxyenko, Shit Talk Extraordinaire
10/05/2013 at 21:25

Didn't see that. They were on ABC tonight during NCAA at 8PM.

Arch Duke Maxyenko, Shit Talk Extraordinaire > DCCARGEEK
10/05/2013 at 21:34

You not watch the Navy v Airforce game? Great game. But oh well, I'm just glad Anchormen 2 is coming out.

DoctorNine > DCCARGEEK
10/05/2013 at 21:35

So when are we going to move to the 21st century with this manual open and close glovebox, and finally go automatic?

Kinja'd!!!

Well Chrysler? I'm looking at you.

WhiskeyGolf > DCCARGEEK
10/05/2013 at 21:44

Has Dodge made an SRT Durango before? I've never seen one in the wild.

Hardwarewars > DCCARGEEK
10/05/2013 at 21:55

that was fucking hilarious.

onefineday > DoctorNine
10/05/2013 at 21:55

Well, that escalated quickly.

HuskyHauler > DoctorNine
10/05/2013 at 22:01

I'm fine with a manual glove box. I hate manual doors and lift gates, and manual folding rear seats. They're obnoxiously slow, heavy, and an all around waste.

001110000011000000111000 > DCCARGEEK
10/05/2013 at 22:07

Kinja'd!!!

jeepgc1993 > DCCARGEEK
10/05/2013 at 22:09

Waiting for the Edmunds review.

"Despite ads touting the size of the glovebox, it is actually quite small. The much cheaper Dart's glovebox can easily hold a laptop. This is typical of Dodge to promise a lot and then miss the mark. Because of this, we just can't recommend the Durango."

Susan > DCCARGEEK
10/05/2013 at 22:15

If he likes the Durangos glove box he should check out the Darts. It might eat him whole. lol

troy.overton > DCCARGEEK
10/05/2013 at 22:18

30k became 52k real quick. I still want one, price be damned.

polird > DCCARGEEK
10/05/2013 at 22:27

That glove box isn't even comparable to the one in my Mazda3. I can seriously have to reach my whole arm in there to get something that's in the back.

Kinja'd!!!

Anti-Star Super-Christ > DCCARGEEK
10/05/2013 at 22:31

We looked at one of these. They were nicer and roomier than the similar priced Cherokee. The third row seat, which the Cherokee doesn't even have, was comfortable enough for both my wife and I and we're both 6'+. And the 6 is plenty powerful with great gas mileage. Will be buying one.

Anti-Star Super-Christ > Tom McParland
10/05/2013 at 22:32

Deleted... Derped

Gino King > DoctorNine
10/05/2013 at 22:39

Consider the amount of uninformed people that own cars. If someone has a dead battery and the fancy electric glove box contains the owner's manual, they would lose their shit end up like this guy:

Mean-Jim-Green > HuskyHauler
10/05/2013 at 22:40

I'm sure you meant you hate automatic accessories and doors n' stuff. Me too, to include, but not limited to my favorite bane - automatic, digital or touchscreen climate control: I had to take my Focus 5dr at a lower trim level to avoid all that nonsense and get some proper dials and buttons that won't break in a few years (also to get my manual trans too). I've never bought a used car with climate control that worked, but all the old fashioned units always worked fine.

Gino King > troy.overton
10/05/2013 at 22:44

If history is any indication, it'll be $10k cheaper after one year. Things are lookin' up!

472CID > DCCARGEEK
10/05/2013 at 22:53

Will Ferrel trying to get out through the curtains makes this. Not sure if it's the makeup but I think he's starting to look old.

evilfacelessturtle (Hooning a Ford is Domestic Abuse) > DCCARGEEK
10/05/2013 at 22:55

More like SELLS the shit out of the Durango's glovebox!

KillerBee > 472CID
10/05/2013 at 23:05

I was thinking the same thing. He looks like some other dude dressed up in a Ron Burgundy costume for Halloween. It's like, you know it's supposed to be him, but something's just... not ... quite... right.

Susan > WhiskeyGolf
10/05/2013 at 23:53

that would be a No. Not if they're gonna replace it with a Jeep, there's no money in it.

It'd make a kick-ass SRT Jeep though. hah.

Susan > polird
10/05/2013 at 23:57

I was just saying that about my Dart.. lol

(no good pics of it; but it's bigger than the in-seat-storage.. by a long shot; I practically go in up to my shoulder digging stuff out of there. lol

Blowme > DCCARGEEK
10/06/2013 at 00:08

They should have dressed up his dog 'Baxter' as the horse...put a saddle on him etc.

indianajoel > DCCARGEEK
10/06/2013 at 00:23

Make a police package and compete with all those Explorers...

360ad > DCCARGEEK
10/06/2013 at 00:33

Entertaining... sure. But, the biggest deal about this car is the glovebox?

Axial > DCCARGEEK
10/06/2013 at 00:38

Hey, Chrysler!

Kinja'd!!!

VazDrae > Satish Kondapavulur
10/06/2013 at 00:53

Thank you Fiat!

The Artgineer > Takuro Spirit
10/06/2013 at 01:17

But the glovebox comes standard though, so it's still a great deal!

abdo > Arch Duke Maxyenko, Shit Talk Extraordinaire
10/06/2013 at 07:36

http://boyot.mousika.org/forum

abdo > Satish Kondapavulur
10/06/2013 at 07:36

http://boyot.mousika.org/forum

abdo > Tom McParland
10/06/2013 at 07:37

http://boyot.mousika.org/forum

abdo > WhiskeyGolf
10/06/2013 at 07:37

http://boyot.mousika.org/forum

Tom McParland > abdo
10/06/2013 at 07:58

Is that legit or spam?

Takuro Spirit > The Artgineer
10/06/2013 at 09:12

Even more better because it's got TWO!

hitliquor > 472CID
10/06/2013 at 09:28

The original Anchorman came out in 2004, so it was filmed 10 years ago.

Ten years will catch up to you, and now you feel old after thinking of where you were in life a decade ago.

JacktheLemon > DCCARGEEK
10/06/2013 at 09:36

Accually a horse has a lot more than 1 Hp.

Since

"A healthy human can produce about 1.2 hp briefly (see orders of magnitude) and sustain about 0.1 hp indefinitely; trained athletes can manage up to about 2.5 hp briefly[7] and 0.3 hp for a period of several hours" - yahoo answers

and a horse should have around 15+ Hp

JacktheLemon > 001110000011000000111000
10/06/2013 at 09:39

This one ??? URSUS 15104 (ursus = bear)

Kinja'd!!!

Davos Swinney > DCCARGEEK
10/06/2013 at 09:47

THEN WHY THE FUCK DIDN'T YOU THANK DIRECTV? OBLIGATORY SHITTY JOURNALISM COMMENT SOMETHING SOMETHING UNPROFESSIONAL GAWKER SITE

tommyh4 > DCCARGEEK
10/06/2013 at 10:03

WAIT how does the HEMI V8 only get 360HP? GM's 3.6 V6 has 325... And 30mpg

HeroOfTomorrow has a star > DCCARGEEK
10/06/2013 at 10:28

This is brilliant.

Egoods > WhiskeyGolf
10/06/2013 at 10:31

Nope, there has been a rumor that they're working on one for a few years now but nothing official. It's a shame a Durango SRT 8 would be EPIC!

Tyler Estes > KillerBee
10/06/2013 at 10:48

Anchorman is based in the 70's. He looks like Ron Burgundy, but old as fuck. Which is exactly how old he'd be in 2013 if he existed.

Unless I'm wrong. Which happens.

KillerBee > Tyler Estes
10/06/2013 at 11:05

That would be severely pushing the limits of the average consumer's thought process during a 30 second commercial spot.

n7titan > Davos Swinney
10/06/2013 at 11:07

+1 Plus these were posted on youtube 2 days ago.

truebeliever > DCCARGEEK
10/06/2013 at 11:27

RIP Baxter. You were a great friend of the bears.

truebeliever > DCCARGEEK
10/06/2013 at 11:28

it is a very nice looking truck. Cannot tell a lie there...

sklooner > DCCARGEEK
10/06/2013 at 11:43

I miss Joe Isuzu

M54B30 > DCCARGEEK
10/06/2013 at 11:53

If I was in the market for a full size SUV, the Durango would be high on my short list.

JCAlan > DCCARGEEK
10/06/2013 at 11:55

About a year ago I put a pair of gloves in the glovebox of my truck, just to have finally used one for its proper purpose.

Zoom > Takuro Spirit
10/06/2013 at 12:07

Hehehe. I'm finna laugh about that one all day.

BiPolarWithCars > DCCARGEEK
10/06/2013 at 12:17

Props for creative advertising. Sure, it didn't make me want to buy one, but I will recognize it among all of the other car based SUVs out there. I also know it has a decently powerful engine and gets reasonable mileage for a soft roader. In other words, money well spent by Dodge.

cluelessk > polird
10/06/2013 at 12:23

You can fit a case of beer in that thing.

Ridge_Runner_5 > DCCARGEEK
10/06/2013 at 12:23

Should be a big boost that they were refusing to warranty pre-bailout cars, since they were not from the same Chrysler as the current one.

Spdwagen > DCCARGEEK
10/06/2013 at 12:43

Kinja'd!!!

HuskyHauler > Mean-Jim-Green
10/06/2013 at 13:35

I like automatic doors and windows. But that's about it when it comes to automatic devices. And I agree on climate controls. Too hard to touch the screen accurately and adjust settings while driving. It takes too much time and takes the eyes off the road for too long.

Spectre6000 > DCCARGEEK
10/06/2013 at 13:40

I saw one of these on the road the other day and thought, "Wow! The new Durango has [i]almost[/i] completed the metamorphosis of the SUV to minivan. How long before they start selling "SUVs" with sliding side doors?" Sure, Chrysler has finally put some dollars into it, but taking Town and Country schematics and shuffling them into the design file hardly helps their case...

Eyaare > Takuro Spirit
10/06/2013 at 14:39

Can't believe you're buying navigation from the automaker. Those things NEVER measure up in price or quality to aftermarket options.

Wave Motion Gun > WhiskeyGolf
10/06/2013 at 14:48

Kinja'd!!!

They made this thing. It was about as exciting as Ol' Shel's colostomy bag.

scottintheway > DCCARGEEK
10/06/2013 at 16:20

Should've had a rocks glass of scotch perched on the roof.

pfftballer > 472CID
10/06/2013 at 17:52

You know the orginal movie is ten years old now. Since it was set in the 70s shouldn't that set the sequel in the 80s? Ron Burgundy snorting blow while listening to Flock of Seagulls would make for a crappy movie though.

pfftballer > JacktheLemon
10/06/2013 at 17:54

Well that's just ridiculous. So how many horsepower does a small pony make?

julienjj > 360ad
10/06/2013 at 17:55

Its a regular SUV, numb steering, huge show off wheels with tiny profile, uber soft suspention and will struggle to get over any obstacle.

MotorcycleRider > tommyh4
10/06/2013 at 18:10

Im guessing a low redline. It has almost 400 ft-lbs though...

1337 MR2 > Takuro Spirit
10/06/2013 at 18:16

Pretty much EVERY manufacturer charges that for nav. Toyota, Mecedes, BMW, Honda, Kia, Hyundai....

1337 MR2 > polird
10/06/2013 at 18:17

Here's the point: .

Here's your head: (-_-)

Takuro Spirit > 1337 MR2
10/06/2013 at 18:39

I work for Mazda. So long as you have a radio with a display, its $600 to add the SD card and reader.

DCCARGEEK > Spectre6000
10/06/2013 at 19:04

An SUV with sliding doors would be great.

Axial > polird
10/06/2013 at 19:12

Compensating?

curbwatching > DCCARGEEK
10/06/2013 at 19:36

I have such a pointless pet peeve over the way every car commercial says "MPG" instead of just saying "miles per gallon."

It's saving what, two syllables? One tenth of a second? I suspect it's a KFC-style plot to make us forget that they're talking about fuel consumption and reminding us of just how expensive it is to drive these days.

Or maybe it's just bandwagonism.

Either way, it's beginning to drive me nuts, for basically no reason at all. I'm taking this far too seriously.

Spasoje > HuskyHauler
10/06/2013 at 21:02

You hate manual folding rear seats since they're slow, heavy, and wasteful? Even though power seats fold slower than your own arm can fold them, are lighter by the weight of an electric motor, and do something you can do perfectly well with your own digits...?

360ad > julienjj
10/06/2013 at 21:47

Nawww. Really?? /sarcasm

ChrisVette > Takuro Spirit
10/06/2013 at 21:50

Rosen Electronics is where you can buy aftermarket ones for cheap with more options. My uncle has one in his silverado, and has free GPS

phDiesel > Tom McParland
10/07/2013 at 00:44

My Parents literally picked a Durango RT up 2 days ago. She had a 2012 Grand Cherokee and they ended up trading up to this monster. Absolutely stunning up close. Even happier now that I know it's officially endorsed by the world's best head of hair.

phDiesel > Tom McParland
10/07/2013 at 00:44

phDiesel > Tom McParland
10/07/2013 at 00:51

HuskyHauler > Spasoje
10/07/2013 at 00:58

Ya, I noticed that too this morning when Mean-Jim-Green commented. I meant automatic devices. Too late to edit since MJG already replied to my comment.

Party-vi > DCCARGEEK
10/07/2013 at 06:05

Ron hasn't aged well.

osbjmg > Satish Kondapavulur
10/07/2013 at 08:54

Great ads, I will still never get near a Chrysler.

JacktheLemon > pfftballer
10/07/2013 at 08:55

I have no idea.

osbjmg > DoctorNine
10/07/2013 at 08:57

One more thing to break, and I only use it 6 times a year or so this wouldn't be an item worth thinking about for this guy.

Chonus > DCCARGEEK
10/07/2013 at 09:16

Hilarious commercials. But they're still trying to sell these poop Chrysler cars.

LordRae > DCCARGEEK
10/07/2013 at 09:28

A couple years ago my family rented a Jeep Grand Cherokee (we didn't ask for it but got upgraded into it) and hated it. Underpowered, poorly made with cheap plastic and bad fit and finish it was a miserable week. Unless the new one is a lot better I can't see how people buy these.

cdydatzigs > polird
10/07/2013 at 09:28

I own a '08 S40 (which shares a platform with the Mazda3) and I am convinced a family of dwarves lives in the back of my cavernous glove box.

the7thearlofgrey > DCCARGEEK
10/07/2013 at 09:36

and the air conditioner vents efficiently cool my crotchal region there by preventing enormous erections

Dr. Mantis Toboggan, M.D. > JacktheLemon
10/07/2013 at 10:55

So why is a horsepower called a horsepower?

Johnnyma45 > DCCARGEEK
10/07/2013 at 12:06

A cool fact about the glovebox, it has a separate slot for the instruction manual packet above the main space. Very thoughtful.

Kinja'd!!!